I’m a self-taught baker with over 15 years of experience. I started baking as a hobby, drawn to working with my hands, and it quickly became a creative outlet I kept coming back to.

I was born and raised in London and spent many years working in IT, focusing on data, systems, and improving processes.

After moving to Zurich in 2020, I set up Connie Loves Cake the following year.

Over time, I have made thousands of cupcakes, refining recipes and focusing on what actually makes them taste good.

I love experimenting, repeating, and tweaking recipes with a focus on continuous improvement. I’m drawn to flavours like matcha and tropical notes, but I also love the classics and keep coming back to them.

I only bake what I genuinely enjoy eating, with a focus on balance and flavour. For me, a good cupcake comes down to the right ratio of sponge to frosting.  I specialise in dessert-inspired frostings, using Swiss meringue buttercream and German custard-based buttercream to create flavours that are smooth, balanced and never overly sweet. Inspired by classic desserts such as vanilla ice cream and rich chocolate fudge, the frosting is just as important as the cake itself.

I keep things simple, use good quality ingredients, and focus on taste.